I was back at my alma mater in Iowa City yesterday. 20 years ago I was completing my studies at the University of Iowa. It seems like just yesterday that I stepped foot on campus as an unprepared undergraduate. When you spend a considerable amount of time in a place and don’t go back very often, memories of how the place was back then seem stickier. It is easy to remember it just as it was. There is both familiarity and newness at the same time. Memories flood back of things that happened at Daum, Burge Hall, or Pappajohn. Some of those memories are good. Other memories are nearly forgotten. Whole buildings are in place now that were not there when I last took a course on campus. Old buildings have been destroyed. Old making way for new.
Somewhere out on that horizon
Faraway from the neon sky
I know there must be somethin’ better
And I can’t stay another night
“In the City”
-Joe Walsh, The Warriors
We were there for the Global Learning trip to Hong Kong next month. This is also the reason for the blog reboot. I want to record this experience on which I am about to embark. More importantly, more than just taking pictures, I want to record and share what I thought about on this trip. These are the things that you can’t take pictures of. Not yet, at least.
Did you know that, by using mind-reading algorithms scientists can reconstruct what you are seeing using brain-scan data? By using a functional magnetic resonance image of the brain, it turns out that it is possible to statistically represent what the brain is seeing. Think of it like a fax machine, only your brain is the fax, your eyes are the scanner and all you have to do is scan the image and allow your brain to process it. Using a brain scan a scientist can recreate that image. Of course, the image is just a representation of what is seen.
I am forced to use words on this journey. Perhaps someday someone will develop a way to interface with our brains directly. Could thoughts to text be a thing in the next 20 years? Perhaps.
I was surrounded by brilliance today. It was energizing. It is difficult to not be intimidated by some of the most amazing MBA students in the country. My peers in the PMBA program, working professionals, are some of the finest and most motivated employees in the city of Des Moines. Just incredible people.
The plan for the session was to cover some of the things that businesses must consider when employing a global strategy for expanding their business. I’ve already taken Global Business Strategy, but exposure to some of the ideas was refreshing and challenging at the same time. Topics like Ethnocentrism, Expatriate, Exit Strategy came flooding back to me. It is such a challenge to give each of these the attention they deserve.
What struck me about today were two core concepts. The first was the role distance plays in business. I’m sure that I have considered that at some point in my business degree pursuit. But this is such a foreign concept in financial or IT software sales and service because there is often no product to ship. Ones and Zeros fly as little datagrams across the internet, now.
The other was this concept of how there is different priority on different components of a Global Business Strategy depending on where your expansion is taking place. There is a fingerprint for each motion. What is good for one expansion may not be optimal for another. I hadn’t thought about something so obvious.